MABIK

Symbol Mark

Morphological Significance

• Symbolizes the fundamental values of MABIK with the apparent projections in water
• The four elements of the projected symbol mark are the sea (waves), marine plants, marine animals (fish) and mankind, which are symbolic of the values upheld by MABIK.
• The circle with each of the symbolic elements seemingly wrapping around one another represents a harmonious coexistence between mankind and marine bio-resources, pursued by MABIK, and ceaseless creation of value.

Significance of the Colors

The blue-green color of the sea (waves) symbolizes integrity and trust, while the green color of the marine plant represents the boundless marine resources and their future value, and the blue color of the marine animal symbolizes the expertise and expandability of MABIK. Lastly, the blue-purple color of the mankind icon encompasses the public confidence in and representativeness of MABIK. The four elements of the symbol were put together harmoniously in blue hues to represent the fundamental values and principles pursued by MABIK.

Signature

Color

Slogan

Meaning of the Slogan

• According to an ocean science research report, the extent of our knowledge about life on Earth, including the number of species that exist, is constantly changing.
• The figures in the slogan above are not absolute, but they symbolically express MABIK’s efforts to explore the unknown by referring to scientific data.

Characters

Main Characters

The characters of MABIK were developed under the concept of Mabik, a yellow submarine, exploring the seas and oceans with his friends to study various types of marine organisms.

Mabik

Mabik explores marine habitats to safeguard his friends, and he does everything he can to maintain peace and create a brighter future.

Octo

Mabik’s best friend, Octo, is very smart and wise, and has such vast knowledge that he is considered a genius by everyone in the seas and oceans.

Minor Characters

Haeparu

Haeparu, who has a beautiful heart and a bright yet quiet personality, loves to swim in the water.

Starky

A mischievous character who’s good at punching and kicking! He horses around and bothers Mabik and his marine friends, but he is also loyal and fights for justice.

Craby

Craby is an inquisitive character who loves adventures, but because he only has a single eye, he often gets lost.

Fisher

Fisher, who has a big heart and instills hopes and dreams among the marine animals, is the most popular animal in the ocean world!